Avalon Emerson has already established her reputation for killer house music. Time to conquer a new frontier? Welcome to the world Avalon Emerson and the Charm. The artist sets aside the ones and twos to try her hand at contemporary pop. The lead single off the full-length The Charm is a sunny, Sunday afternoon jam with vocals that could slot right into the opening credits for a 90s teen drama. This is not your parent’s Avalon Emerson – be forewarned! But it might just be the start of something beautiful.

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